Purple Tuesday 2019 is an international call to action, focused on changing the customer experience for disabled people. It involves organisations of all sizes and from all sectors taking decisive, practical actions to meet the needs of disabled customers.
Purple Tuesday is about creating a step change improvement in the awareness of the value and needs of disabled customers. It is about making the customer experience accessible.
Participating organisations make public commitments (a minimum of one new activity or initiative) to ensure sustainable changes are made.
For organisations, this will result in the opening up of products and services to the disability market.
By increasing accessibility and the disability confidence of businesses we will encourage more of our 13,000 disabled islanders and 4,000+ carers to shop, eat out and take an active part in our community
There are still real (and perceived) barriers that make it harder for disabled people to find work, spend money online and in store, and enjoy a drink or meal out.
The aim of Purple Tuesday is to make customer-facing businesses more aware of these opportunities and challenges and inspire them to make changes to improve the disabled customer experience over the long term.