Deadline: Purple Tuesday is celebrated on the 1st Tuesday in November but is a year round campaign
Improving the customer experience for disabled people and their families
What is Purple Tuesday?
Purple Tuesday is a global social movement and the #1 brand for improving the customer experience for disabled people and their families 365 days a year.
The 1st Purple Tuesday took place on Tuesday 13th November 2018 in the UK, here in Guernsey we have taken part since day 1. It was one of the initiatives of the larger ‘Accessible Town’ project which focuses on improving accessibility, in its widest context in Guernsey.
Get involved in Guernsey
Find out more at our annual Purple Tuesday event at Chamber of Commerce 1st Tuesday in November
Purple Tuesday talks to customers-both disabled and non-disabled who want their brands to be inclusive, fair and deliver a high quality experience for everyone. In return, they will reward with brand loyalty.
Purple Tuesday talks to staff – 50% of working age adults have a relative or someone in their close network with a disability. They do not want their employer to provide a poorer customer experience because that individual has a disability.
Purple Tuesday connects to innovators, thought leaders and like-minded organisations committed to disability and accessibility. It helps foster collaborations and builds new business relationships.