Join us for Purple Tuesday 2021. We have two events planned this year:
- Top Tips breakfast – improving the customer experience – Digital Greenhouse from 8:45am
- Leadership panel – supporting businesses to access the purple pound worth £274m – Chamber of Commerce 12-2pm
Find out more on our local Purple Tuesday page or sign up to Purple Tuesday UK for free resources and to Get Involved
What is Purple Tuesday?
Purple Tuesday is a change programme for organisations of all sizes from all sectors to get involved in, with the common goal of improving the customer experience for disabled people 365 days a year.
In the UK the #PurplePound – the spending power of disabled people and their families – is worth a staggering £274 billion and is estimated to be rising by 14% per year, yet less than 10% of organisations have a targeted plan to access the disability market. In Guernsey thats £274 million! This is not only a huge frustration for disabled people, but is also a huge missed opportunity for organisations who could be benefiting both socially and commercially by accessing the disability market.
#PurpleTuesday is about creating a step change improvement in the awareness of the value and needs of disabled customers. It is about making the customer experience accessible. Participating organisations will make public commitments (a minimum of one new activity or initiative) to ensure sustainable changes are made. For organisations, this will result in the opening up of products and services to the disability market.