Purple Tuesday is the UK’s first accessible shopping day, established to recognise the importance and needs of disabled consumers and promote inclusive shopping.
Taking place on 13th November 2018 to coincide with the run up to the peak Christmas period, it ties in perfectly with Guernsey’s 1stAccessible Christmas Shopping and Lights evening on 3rd December.
Working with our partners, we plan to celebrate and promote the day by providing training and producing Hints & Tips on how to make shopping more accessible and running workshops for companies to improve their disability confidence.
Nearly one in every five people in the UK has a disability or impairment, and over half of households have a connection to someone with a disability. Their collective spending power – the Purple Pound – is worth £249 billion to the UK economy and the same proportionately in Guernsey.
However, this potential is not being fully realised. There are still real (and perceived) barriers that make it harder for disabled people to find work, spend money online and in store, and enjoy a drink or meal out.
The aim of the Accessible Town project and Purple Tuesday is to make customer-facing businesses more aware of these opportunities and challenges and inspire them to make changes to improve the disabled customer experience over the long term. This was the basis for our #MakeAChange campaign in 2017 to encourage Guernsey to ‘Think Differently about Disability’
Find out more on the Accessible Town website